I’m Melissa McCollum, a lifecycle marketing leader who builds systems that balance human-first design with AI-driven scale. After 12+ years across DTC, SaaS, marketplaces, and startups, I’ve learned that the best growth strategies are equal parts curiosity, empathy, and experimentation.

This site will soon showcase my work, share insights on lifecycle strategy, and offer tools for marketers who want to build smarter, not louder.

In the meantime, you can connect with me on LinkedIn or find me lurking in the #emailgeek slack channel.