I’m Melissa, a lifecycle marketing leader who builds systems that make growth repeatable. With 12+ years across healthcare, SaaS, and marketplaces, I connect lifecycle strategy, CRM architecture, and AI-assisted experimentation to drive activation, reactivation, and long-term retention. I build with discipline, design for trust, and measure what matters.

This site will share my ongoing study, musings if you will, of lifecycle strategy through real experiments, lessons from others in the industry, and conversations that move the work forward.

In the meantime, you can connect with me on LinkedIn or find me lurking in the #emailgeek slack channel.